The Program
Our 12-week program is designed to flatten your learning curve when it comes to industry knowledge + entrepreneurship, helping you quickly and more easily reach goals that make a big impact on your business, while building a long-lasting community in the industry.
We are big advocates of accelerating success while prioritizing ourselves and our mental & physical health.
- Weekly 90-minute workshops are scheduled throughout the program on foundational topics taught by industry innovators, leaders, and entrepreneurs that will help you make progress on your business goals and set up best practices from the beginning. You can also expect additional programming, in the form of casual mixers with your peers and fireside chats with badass entrepreneurs in the industry!
- You will be matched with a one-on-one mentor who has experience in the domain where you’d like the most help and is a great personality fit to keep you supported. You’ll also have access to an on-demand roster of advisors to help with specific topics, with whom you can book 30-minute consulting calls.
- Connections within a container of like-minded folks will help participants trade intel and help each other through roadblocks. You can expect to make connections with a small group of peers to discuss current challenges and possible paths to success. You’re never alone as you lean on and learn from fellow entrepreneurs to grow your businesses together.
Info
Who is wmnsWORK designed for?
It can be lonely being an entrepreneur. wmnsWORK provides a space that fosters community, trust, and openness for folks who want to bring their whole selves – not just their businesses – to the table.
The program is focused on and will be most beneficial to tourism suppliers, operators and hoteliers in their first year of business, but is open to anyone who feels they need support and would gain value from its curriculum and community. We accept registered businesses only.
What you can expect to gain from your participation
This 12-week container is a tailored business accelerator program that will help your growth as an entrepreneur, and for those who are unfamiliar with the travel and tourism industry, get you acquainted with key foundational knowledge.
Example topics include: Business Model Canvas 101, Mindset as an Entrepreneur, Your Pitch Deck, Financials 101, Building Your Tech Stack, How to Grow Your Team, Digital Marketing, Social Media 101, and more. The program will provide many opportunities to discuss progress with the group, and seek any additional resources that will help you succeed.
PROGRAM INVESTMENT
$4,000 USD
Investment for 12 weeks + 12 months in our Alumni Community
The investment for the full 12 weeks PLUS 12-month access to our Alumni Community following the end of your program, is $4,000 USD and includes a few partner perks. Scholarships covering 85% of the cost may be available for folks identifying as racialized, disabled, LGBTQIA2S+.
3
Hours per Week
Be prepared to allocate up to 5 hours a week to accelerator programming and homework.
Program Perks & Special Offers
Consultation
60-minute 1-on-1 Q+A call with Iris Serbanescu, founder of wmnsWORK and By Iris, on the topics of B2B sales development and how to grow your biz through strategic partnerships.
Valued at $450 USD.
Sponsor Offers
Sponsors for each cohort may provide special offers, subscriptions or waived fees for participants. Our current sponsors are the Adventure Travel Trade Association and JourneyWoman.
Values vary.
“Soulful Safaris is a passion project for me. I’m in love with what I’m creating and totally believe that tourism is a tool for social and personal transformation. Having said that, any passion project needs to scale up, and wmnsWORK is helping me to accelerate my passion project to a professional company. The speakers and advisors have helped redefine my business strategy through their years of experience and practical tools. I’m very proud that I now have a clear approach toward my goal. Thank you so much for creating this non-judgemental space and helping me out in my journey of scaling up Soulful Safaris.“
Sukeerti Raikwar
Soulful Safaris
Meet more past participants.

Values & Vibes
Kindness
We encourage you to show up vulnerably with kindness to yourself and others, respecting the rights and freedoms of the program group.
Self-Honouring
Prioritizing our wellbeing and doing business on our own terms, not abandoning our mental health in the pursuit of building our businesses.
Progress Over Perfection
We encourage taking action, and celebrating your wins along the way. We don’t want you to wait until things are “perfect” to take action.
Abundance
We celebrate each others’ successes and ask that you participate in the program with positive affirmations for shared abundance, benefit and elevation of the group.
Radical Inclusivity
We are committed to a supportive environment based on unconditional acceptance and a purposeful celebration of diversity. wmnsWORK is an anti-oppressive, feminist and LGBTQIA2S+ positive space where all are welcome and embraced.
Privacy
This is a community built on love, support, and trust. When sharing and listening in the program, we are mindful of other people’s private and proprietary information.
program elements
Weekly Workshops
Each workshop facilitator has been briefed on your businesses. They have in-depth direct experience in the domain they are teaching, whether for their own businesses or in senior leadership positions.
Homework
Experts will be assigning homework after their workshops, where applicable, to help you apply concepts. This is great for accountability, for those who need it!
Mentorship
You’ll meet regularly (2 hrs/mo.) with a 1:1 mentor who will be matched with you based on business + personality fit. Each are trained on mentorship principles by Alessandra Alonso of Women in Travel.
Advisor Roster
Advisors from across the industry have made themselves available to participants for 30-minute pick-their-brain chats, based on their areas of expertise.
Peer Support Circles
These are a time to gather for some group brainstorming, encouragement, insights, feedback and to work through roadblocks together.
Co-Working Sprints
These sprints are an hour of time blocked off for some focused work on your business and reporting back to the group for accountability – plus it’s more fun when we’re working ‘together’!
Alumni Community
Your investment includes 12 MONTHS of staying part of the wmnsWORK Alumni Community at the conclusion of the cohort for continued accountability and connection with your cohort-mates and past participants! As of 2024, we have 30 past alumni in this community. Meet them here!
Ready to take your tourism biz to the next level?
Apply now to join us for the next cohort in:
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