Meet the Team
About the Founder
wmnsWORK was founded in 2022 by Iris Serbanescu, who has spent her decade-long career in the tourism industry consulting with and working alongside entrepreneurial ventures in tourism’s adventure, luxury and tech sectors. Prior to this launch, Iris led partnerships at TourRadar, an online marketplace for multi-day tour operators, and was the manager of trade development at travel consultancy Bannikin before that.
Iris’ Why
“I know what it’s like to feel like to be silenced or held back in subtle ways in places where masculine energy dominates, and I wanted to create a space that we can lean into bringing our whole selves to the table – with the container of trust and safety everyone is encouraged to show up fully – not just about business, but about life as well.”
Kris Chau, Program Manager
Claire Burt, Program Coordinator
Claire is a Toronto-based freelance integrator and project specialist and has been supporting women-led organizations, vibrant travel communities, and innovative projects that are shaping the future of the industry for seven years. Her clients include influential women in travel, award-winning organizations, coaching networks, and ultra-high-net-worth trip planning companies. Claire is passionate about bringing ideas to life that connect women, community, and transformation through travel. At By Iris wmnsWORK, she plays a key role behind the scenes, keeping the team supported and operations running seamlessly.


